A quote in Why creativity wins out over big data:
“It’s not just a question of surrendering creativity to data, it’s the
danger that if you just measure in the short term, which is what big
data makes you do, it turns you off all the things driving success in
the long term,” Field claimed.
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Can't creativity ("big idea"), data of all types (small, medium, large, extra large), technology, and human intelligence (plus the ability to translate the big idea into actions with data and tools) coexist and lead us on the path towards both short-term and long-term business success? The optimal mix of the ingredients will vary over space and time, and across functions within an organization, but undoubtedly both left and right halves of our brains matter.
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