A thoughtful HBR blog post How Google Flu Trends Is Getting to the Bottom of Messy Data, emphasizes the importance of both man and machine in enabling better decisions.
The Google approach suggests a certain data vigilantism comprised of
smart people wielding smart algorithms to act as sentinels against
faulty inference. Big data vigilantism can help your company cope with
two of big data's main issues: messiness and sampling bias, and ultimately help contribute to growing your confidence in wielding big data in your decision process.
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