Just read a nice quote in a press release from Beyond Analysis, a consulting firm:
“Analytical insights should be presented in a simple and striking
fashion that will be meaningful to people across the organisation,
enabling the kind of informed strategic decisions that will help
retailers to thrive. To harness its true power, Big Data needs to be
delivered in small bites and simple steps in order to produce truly
powerful results.”
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Definitely concur that key business decision-makers, aka humans, can consume, digest, and internalize insights in tiny portions to help the development and/or refinement of business strategies, while machines consume big data and can support real-time granular decision-making in operations.
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