A cautionary note on Big Data in Big Data News: Mad Men Taking Over.
"Today’s meme is big data and we are sold an image of omnipotent data and
algorithms, where numbers are more important than meaning, a mix of
truth and fiction conjured to advance the story-tellers’ interests. The
mix is so powerful, the data so intoxicating, that the data sellers
can’t see the implications of their bragging and the potential
consequences to society."
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