A quote from Splunk, which just launched Hunk - a new tool in the Hadoop ecosystem. This quote captures the essence of the "Big Divide" in Big Data:
“Hadoop is becoming the OS for where you store data,” Clint Sharp,
Splunk senior product manager for big data. “I talk to
a lot of customers who are not struggling to put data into Hadoop, but
they are struggling to get value out of it.”
*********************
Also, Hunk claims a voodoo feature: There is no requirement to “understand” data upfront, simply point Hunk
at the Hadoop cluster and start exploring data immediately.
If some of the so-called innovators in Big Data highlight such features, no wonder numerous Hadoop deployments fail, and Big Data gets a bad wrap. It is critical to remember that Big data are just data, despite all the hype. Data are critically valuable to business decision-making, but understanding what it is, where it comes from, its inherent uncertainty and biases, how it could influence and impact decisions, and how it could augment our brain's ability shouldn't be ignored.
No comments:
Post a Comment